That's right.
You probably think of Ireland as one those fashion backwaters, full of cable sweaters and tweed caps, yes?
Think again. And let's remember that tweed found it's way into many top designer 2008 collections anyway. So have other, shall we say, traditional Irish or British fashion staples.
But the green isle, always known for the very finest quality fabrics and handwork is now home to a new breed of designers who are redefining "Irish Fashion".
To celebrate Ireland's deserved claim as one of Europe's new upstart fashion capitals, I'm about to launch pogapparel.com. For a sneak preview visit site where you'll see featured work from some of Ireland's top designers and apparel houses, and fabulous accessories, just in time for the holidays. Plus,you can fill out a brief survey and sign up for a 10% discount. You'll be seeing green in a whole new way.
Why am I so excited?
It seems to me, and I suspect to many others, that for far too long, the financial impediment to marketing has prevented an untold number of people with great ideas and big dreams from sharing them with the world.
Now all that's changing—thanks to people the world over who have spontaneously risen up to enthusiastically embrace what's been called, "web 2.o", an unprecedented way for humankind to commune. Suddenly, we find that technology, of all things, is removing longstanding barriers and providing opportunities for cross-culture relationships and greater understanding. And as this social phenomenon spreads, more individuals, small businesses and organisations stand a fighting chance to be seen, heard and appreciated in the marketplace of ideas and commerce.
I call this the "democratization of marketing"—a powerful catalyst promoting a new more egalitarian era. Instead of old marketing gimmicks and superficial business/customer relationships, companies can engage in a forthright, direct and honest dialog with their customers and build stronger, more personalized and meaningful relationships. And whether a company wants to construct a valuable web resource for local customers, or reach out to the world, they can do so at a far lower cost than has been possible until now.
After 24 years working (reluctantly at times) in the world of marketing and advertising (see my post, “ The ZZZZ Factor: Marketers; How Do You Sleep at Night”), I’m more enthusiastic than ever about the work I do, more fulfilled by the positive impact I can make, and more hopeful for the marketplace, society and indeed, humankind.
That's why I’m so excited—and I hope you are too. More power to you!
To learn more about the services I provide, visit www.marketpowersource.com
What's up with the text-message style blog title?
The text messaging rage is emblematic of the spontaneous and fluid nature of communication today. It seemed appropriate to create a marketing-focused blog title that reflected emerging trends and the evolving state of the world, which from global warming, to international relations, to the marketing of goods and services, increasingly requires highly creative and adaptable solutions.
Now all that's changing—thanks to people the world over who have spontaneously risen up to enthusiastically embrace what's been called, "web 2.o", an unprecedented way for humankind to commune. Suddenly, we find that technology, of all things, is removing longstanding barriers and providing opportunities for cross-culture relationships and greater understanding. And as this social phenomenon spreads, more individuals, small businesses and organisations stand a fighting chance to be seen, heard and appreciated in the marketplace of ideas and commerce.
I call this the "democratization of marketing"—a powerful catalyst promoting a new more egalitarian era. Instead of old marketing gimmicks and superficial business/customer relationships, companies can engage in a forthright, direct and honest dialog with their customers and build stronger, more personalized and meaningful relationships. And whether a company wants to construct a valuable web resource for local customers, or reach out to the world, they can do so at a far lower cost than has been possible until now.
After 24 years working (reluctantly at times) in the world of marketing and advertising (see my post, “ The ZZZZ Factor: Marketers; How Do You Sleep at Night”), I’m more enthusiastic than ever about the work I do, more fulfilled by the positive impact I can make, and more hopeful for the marketplace, society and indeed, humankind.
That's why I’m so excited—and I hope you are too. More power to you!
What's up with the text-message style blog title?
The text messaging rage is emblematic of the spontaneous and fluid nature of communication today. It seemed appropriate to create a marketing-focused blog title that reflected emerging trends and the evolving state of the world, which from global warming, to international relations, to the marketing of goods and services, increasingly requires highly creative and adaptable solutions.
