Why am I so excited?

It seems to me, and I suspect to many others, that for far too long, the financial impediment to marketing has prevented an untold number of people with great ideas and big dreams from sharing them with the world.

Now all that's changing—thanks to people the world over who have spontaneously risen up to enthusiastically embrace what's been called, "web 2.o", an unprecedented way for humankind to commune. Suddenly, we find that technology, of all things, is removing longstanding barriers and providing opportunities for cross-culture relationships and greater understanding. And as this social phenomenon spreads, more individuals, small businesses and organisations stand a fighting chance to be seen, heard and appreciated in the marketplace of ideas and commerce.

I call this the "democratization of marketing"—a powerful catalyst promoting a new more egalitarian era. Instead of old marketing gimmicks and superficial business/customer relationships, companies can engage in a forthright, direct and honest dialog with their customers and build stronger, more personalized and meaningful relationships. And whether a company wants to construct a valuable web resource for local customers, or reach out to the world, they can do so at a far lower cost than has been possible until now.

After 24 years working (reluctantly at times) in the world of marketing and advertising (see my post, “ The ZZZZ Factor: Marketers; How Do You Sleep at Night”), I’m more enthusiastic than ever about the work I do, more fulfilled by the positive impact I can make, and more hopeful for the marketplace, society and indeed, humankind.

That's why I’m so excited—and I hope you are too. More power to you!

  • To learn more about the services I provide, visit www.marketpowersource.com



    • What's up with the text-message style blog title?

    The text messaging rage is emblematic of the spontaneous and fluid nature of communication today. It seemed appropriate to create a marketing-focused blog title that reflected emerging trends and the evolving state of the world, which from global warming, to international relations, to the marketing of goods and services, increasingly requires highly creative and adaptable solutions.

    Saturday, November 15, 2008

    Just Launched: Pog Apparel: fine apparel from Ireland and the UK

    After months of work, pogapparel.com has just been launched. On the site, you'll find a wide range of very fine quality clothing. The collections of fashion designers, handloomed and handknit sweaters, coats, scarves and hats. Cashmere cloaks, sweaters and coats. Fair-trade fashion made from certified organic materials. Free shipping for all orders of $1,000 or more.
    Posted by Vernon Thornblad at 6:47 AM
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